is the largest independent global colorant provider to the Coatings and Thermoset Plastics markets. Newly created by the integration of the Colortrend
businesses, our diverse technical and custom manufacturing capabilities provide color solutions to meet the most complex requirements.
Applying the right blend of skill and craftsmanship, we solve our customer's most complex color and appearance challenges. Our strong commitment to product quality and customer satisfaction is driven by an unwavering focus on each of our three core values: quality, speed and service.
The history of these two companies illustrates how both developed into prominent colorant suppliers.
Colortrend® brand: Architectural Coatings
Chroma-chem® brand: Industrial Coatings
Colortrend® Ambiance®, Folio®, Boutique®, Professional Contractor®, Vivid Expressions™, Chroma-Chem® 180 Industrial Color System® and Portfolio of Color®
RBH water-based colorants
Spartan Chemical Spartacryl PM® colorants
Rohm and Haas UCD™ colorants
Milliken epoxy, polyester, polysiloxane, and polyaspartic colorants/ Combined Plasticolors and Colortrend to form Chromaflo Technologies
Group has a rich history in the coatings industry that dates back to 1929. Through the years, the Colortrend Group remained on the cutting edge of colorant technology and became the industry leader in the industrial and decorative coatings markets. Milestones include the first decorative color system that featured take home color chips for the consumer, the first color system for tinting industrial coatings, as well as being first-to-market with VOC free colorant technology.
. was founded in 1970 in Ashtabula, OH. Pigment dispersions were developed to support the Thermoset Plastics market and consist of technologies such as unsaturated polyester, polyol, epoxy, plasticizer, and alkyd. In the late 1990's, Plasticolors, Inc. ventured into colorants for paints and coatings. The coatings business grew quickly through development of high-quality colorants for water-based, epoxy, polyester, polyether polyol, polyaspartic, polyurea, castor oil, mineral oil, UV cure, and IR Reflective coatings. Emphasis on specialized customer requirements through custom product development, blended colorants and toll manufacturing drove growth in the coatings business.