Automotive Pigments for Interiors & Exterior Automotive Coatings


CHROMA-CHEM® products for interior and exterior automotive coatings offer highly compatible products that are extremely consistent for multiple product chemistries. 

Products used in this market

  • Solvent-based
  • Water-based
    • CAB chip dispersion – None
    • Acrylic chip dispersion – None
  • Colorant Requirements
    • Transparency (for use with effect pigments)
    • Compatibility (no color float, flocculation/seeding)
    • Consistency (lot-to-lot consistency)

Interior Automotive Coatings Plastic and Trim Paint

  • Colorant Requirements
    • Compatibility (Good color performance & no reduction in properties)
    • Consistency (Tight color control reduces "hits")
    • Lightfastness (very minimal color change)
  • Products used in this market
  • Breakdown of product type
    • Solvent – 77% (primarily exterior)
    • Water – 17% (primarily interior)
    • 100% solids – 4% (plastisol)
    • Rad-cure – 2% (headlamps, reflectors, SMC primer)









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